Designing for Screen: Production Design and Art Direction Explained

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By Georgina Shorter · Paperback
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Develop a production’s visual identity through design theory and practical exercises for film, television, video and commercials.

Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen.|Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story.

Publisher: The Crowood Press

ISBN: 9781847973849

Pages: 176

Dimensions: 168 × 230 mm

Language: English

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